Fergie is best known for being a lead voacilst in the R&B group The Black eyed peas, following on from the departure of the band Fergie has had a very successful solo career. Fergie videos are usually very provocative whilst she expresses the theme of partying throughout, however her hit song music video 'big girls don't cry' breaks this convention of provocative music videos as it studies the themes of romance, however throughout the video Fergie sexualised subtly.
Fergie has recently released her single M.I.L.F which has proved to catch the critics eyes due to her hidden message within the music video however Fergie herself explained the idea behind the video was to empower mother with careers. Within the music video it shows a range of successful mothers, for example; Kim Kardashian, Chrissy Teigan, Ciara and more, Fergie's aim was to change the ways of which women were conventionally shown within the media and to break the stereotypes of mothers having to be conservative, in my opinion i believe Fergie reached her target of wanting to represent women as empowering and strong characters.
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